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Halloween-themed fundraising tips and tricks

Oct 08, 2014
Halloween is a great time to liven up your fundraising efforts—and maybe try some new approaches. Get in the Halloween mood and boost your fundraising success with these ideas from the Kiwanis International Foundation:

  • Don’t be afraid of social media. It isn’t a vampire that only comes out in the moonlight. Find ways to utilize Facebook and Twitter in all aspects of your fundraising efforts. Post messages to multiple platforms, and don’t forget to include a link to your fundraising page and share pictures.
  • Tell your story. Not sure how to start? Leave “Twas a dark and stormy night” for a ghost walk and instead try answering these questions in your personal message: Why are you raising money? Why is this cause important to you? What impact will each donation make? Tell your Kiwanis story.
  • Recruit a team. One zombie can’t take over the world, but hundreds of zombies . . . well, that’s a different story. There’s strength in numbers, so don’t set constraints on who is on your fundraising team. Think of family members, nonmembers, businesses, Key Club or Circle K members who can help you spread the word about the fundraiser. Who has a passion for fundraising? Who believes in what you’re trying to achieve? This group can help develop ideas for promoting your event, and you may find some new club members as well.
  • Set an achievable goal. Everyone admires ambition—but don’t set a goal that comes back to haunt you. Make it attainable. Donors (including nonmembers) want to see their friends, club and/or district succeed. In fact, these donors will donate again if they know you’re close to your goal. Make sure you keep everyone updated on your progress toward your goal.
  • Motivation. What motivates kids to dress up for Halloween? You guessed it! Candy. Figure out what motivates the members of your team and give the people what they want!
You can find some additional Halloween fundraising ideas online. Good luck!