Creating public awareness

Creating Public AwarenessNo one shares your club’s stories like members of your own club. Start sharing your news—using the tools and advice available in the media relations toolkit.

The resources in this toolkit are designed to help you publicize and market your club's activities and service projects in a professional and well-branded way. By doing so, you can help build awareness and understanding of the ways Kiwanis improves the lives of children and youth, locally and globally.

The toolkit offers you tips and tricks for publicizing your club's activities, whether it’s a first for your club or a tried-and-tested project you've been doing for years. It will help you:
  • Determine who to pitch a story to  
  • Learn how to approach the media with an intriguing story 
  • Prepare for and conduct interviews
Additional media relations resources and brand resources you will find useful include: 
  • Print and broadcast public service announcements (PSAs) 
  • News release templates 
  • Communications resources 
  • Logos, graphics and images 
  • Club website tools

Making more room for service

We strive to provide local membership and PR chairmen with high-caliber promotional tools, freeing up more of your time and resources for service. In fact, online downloads allow districts access to top-notch resources for clubs in every corner of the globe.

The Kiwanis International communications staff is available to provide advice, guidance, tools and information for your local and regional public relations and marketing efforts. Contact us at